I hope the man in red has been good to you all. I also hope the start of has been peaceful and happy. We are giddy with sleep. Anyway back to business! As well as a great gift guide there are a couple of beautiful craft tutorials — one by madebyjoel — so what you waiting for. Now with added perch they can dine out at mine with relative ease — hurrah!
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Since its launch LMNOP has become a worldwide authority on design for kids, and a go-to reference for modern parents in Australia and beyond. It now has a loyal subscriber base in over countries. LMNOP are currently in their 5th year of operation, and next month will see the release of their 17th issue! They release 4 issues a year, and inbetween issues you can keep up to date on the LMNOP website and blog.
Jenny has kindly offered an annual LMNOP subscription to one lucky reader - leave a comment here before Massive thanks to Jenny for her time with this interview Tell us a little about your background — What did you originally study, what industries have you previously worked in and what path led you to your current role as editor of LMNOP Laugh Make Nurture Organise Play? Like a lot of girls my age at the time, I did at one stage fantasise about working as an Art Director for Dolly magazine!
I fell into the advertising industry after doing work experience at an ad agency in the final year of my diploma course. I joined the agency the week after I graduated, and began my year-long career as an Art Director, working on some of the biggest brands in the business. In my twenties, I did a short stint as a long haul Qantas flight attendant to satisfy another childhood curiosity.
My experience in building brands and nurturing them has allowed me to build my own, while also helping our partners make the most of their own exposure in the mag. What have been some of the highlights so far? My husband, Ian MacPherson, is a commercial photographer and together we saw a gap in the market for a contemporary publication geared towards modern parents and their children.
Around the release of our third issue, the word about LMNOP had started to spread over the internet and our subscription base was growing at 10 times the rate with each publication.
That was a pretty exciting time. The magazine has since taken on a life of its own and we now have subscribers from over countries around the world. How big is your team, how many regular contributors do you have, and what do you consider worthwhile outsourcing?
In the beginning it was just Ian and myself, but doing it alone proved too much. The process works something like this: The team brainstorm story ideas at length, and spend a lot of time sourcing unique products and brands to showcase in each issue.
Production commences shortly after, where we source backgrounds and props, scout locations and do the photo shoots. After that, the story is designed and the writers work their magic. Which Australian designers, artists or creative people are you currently inspired by?
Sydney artist Rachel Castle. I loved her recent collaboration with Lisa Gorman. Very clever! Beci Orpin is always working on something amazing. Can you list for us your current top 5 go-to resources i. Svpply My go-to resource for seeing what people are into right now. Rockstar Diaries.
I recently discovered this blog via Apartment Therapy. Backyard Bill. Bill captures creative types living and working in Brooklyn, NY. At 6am I meet my neighbour for a run. Then it's the usual rush to get the family out the door that comes next. I take my son to school, pick up a coffee and continue my working day. Every day is different. These days keeping across all of our social media platforms takes up quite a bit of my time.
I get to collaborate with incredibly talented and creative people from all over the world, and be the master of my own ship. Releasing our first iPad app.
Surry Hills. The area has such a happening vibe. Where do you shop in Sydney for fabulous kids stuff? She has impeccable taste in vintage wares. I also regularly source props from here. And last but not least, Manon et Gwenaelle in Darlinghurst is my go-to place for beautiful kidswear and exquisite accessories, such as delicate French bracelets and feather headbands by Japanese design team Atsuyo et Akiko.
I always end up finding something for myself too when I shop there. Where would we find you on a typical Saturday morning? LMNOP is a great publication! Great visuals and text. I read it when it was free and have bought a couple of issues when you had to pay for it. Great interview! My Oldest niece Talia would so love this magazine I would love sharing it with her Welldone Marcello.
Beautiful blend of colour, quirk and innocence. I LOVE the styling here in every pic, super clever. Lucky I only just had my first baby 9 months ago! Great inspiring interview. I was planning on treating myself to a magazine this long weekend and now I know which one it will be :. What a great mag! I can picture us getting lost in this gorgeous magazine, plus am already planning vists to the stores mentioned. I think this is a great Aussie success story. Great inspirational Easter reading….
I love that walk from Bondi to Tamarama…. Beautiful mag…. I would definitely be popular with my three daughters with this magazine subscription… gotta love a little indulgence I can blame on the children!
Loved the article, and checked out the website — amazing I have not come across it yet! Heaps of ideas there, and gorgeous things! Never heard of this publication. Confessed magazine junkie, love anything stylish and thoughtful. The Design Files original content and photos are copyright protected. Please email us before re-posting our content elsewhere.
Thank you! All Stories. Indigenous Art. Family Homes. Mid Century. Studio Visit. Extraordinary Routines. Dream Job. Small Business. Graphic Design. Industrial Design. Interior Design. The juggle is real! On The Market. Design Awards. Studio Visit 6th April, Lucy Feagins Friday 6th April Rockstar Diaries I recently discovered this blog via Apartment Therapy.
Jenny behind the scenes! What would be your dream creative project? What are you looking forward to? The Bondi to Tamarama coastal walk — shh! Clovelly to Bondi!